Marketing research
2009
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The authors provide students with a comprehensive introduction to the practice and importance of marketing research in the business world. Written to meet the needs of students, the authors have brought together rigorous theory with applications to nurture the students' ability to apply research principles to real marketing scenarios.
Main title:
Marketing research / Eric Shiu ... [et al.].
Author:
Imprint:
London : McGraw-Hill Higher Education, c2009.
Collation:
xxiv, 774 p. : ill. ; 26 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780077117061 (pbk)
Dewey class:
658.83658.83
Language:
English
BRN:
638234