Marketing : principles and practice
Adcock, Dennis2001
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Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing.
Main title:
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross.
Edition:
4th ed.
Imprint:
Financial Times Prentice Hall, 2001.
Collation:
xiii, 534 p., [8] p. of plates : ill. ; 25 cm.
Notes:
Includes index.Previous ed.: London: Financial Times Pitman, 1998.
ISBN:
9780273646778 (pbk)027364677X (pbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
614281