Cadbury's purple reign : the story behind chocolate's best-loved brand
Bradley, John2008
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'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand.
Main title:
Author:
Imprint:
Chichester : John Wiley, 2008.
Collation:
x, 342 p. : ill. (some col.), ports. (some col.) ; 25 cm.
Notes:
Includes bibliographical references (p. 336-337) and index.
ISBN:
9780470725245 (hbk)
Dewey class:
338.476413338.476413374
Local class:
338.476413374
Language:
English
Subject:
BRN:
583598