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Sway : the irresistible pull of irrational behaviour

Brafman, Ori2009
Books
The authors draw on the latest research in social psychology, behavioural economics and organisational behaviour to reveal the irresistible forces that sway us all. 'Sway' is a fascinating insight into the way we all behave and will change the way you view the world.
Main title:
Imprint:
London : Virgin, 2009.
Collation:
xiii, 206 p. ; 20 cm.
Notes:
Originally published: New York: Doubleday, 2008.Includes bibliographical references and index.
ISBN:
9780753516829 (pbk)
Dewey class:
155.92150150
Local class:
150
Language:
English
BRN:
479132
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