Competitive strategy : techniques for analyzing industries and competitors
Porter, Michael E.2004
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In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Main title:
Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter.
Author:
Edition:
[New ed.].
Imprint:
New York ; London : Free, 2004.
Collation:
xxviii, 396 p. : ill. ; 24 cm.
Notes:
This ed. originally published: 1998.Includes bibliographical references (p. 383-387) and index.
ISBN:
9780743260886 (pbk)
Dewey class:
658.4012658.4012658.401221
Local class:
658.4012 POR
Language:
English
BRN:
380085