International marketing strategy : analysis, development and implementation
Doole, Isobel, 1954-2007
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This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Edition:
5th ed. / Isobel Doole and Robin Lowe.
Imprint:
London : Thomson Learning, 2007.
Collation:
480 p. : ill. (chiefly col.) ; 26 cm.
Notes:
Previous ed.: 2004.Includes bibliographical references and index.
ISBN:
9781844807635 (pbk)
Dewey class:
658.84
Language:
English
Subject:
BRN:
374875