Exploring innovation
Smith, David (David John), 1948-2010
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Written with business students in mind, this book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life.
Main title:
Exploring innovation / David Smith.
Author:
Edition:
2nd ed.
Imprint:
London : McGraw-Hill Higher Education, c2010.
Collation:
xvi, 330 p. : ill. ; 25 cm.
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780077121235 (pbk)
Dewey class:
658.4063658.4063
Language:
English
Subject:
BRN:
351833