The fundamentals of creative advertising
Burtenshaw, Ken2006
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Providing an introduction to the key elements of creative advertising, this title takes the reader step-by-step through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.
Main title:
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.
Imprint:
Lausanne ; Worthing : AVA Academia, c2006.
Collation:
176 p. : ill. (chiefly col.), ports. ; 23 cm.
ISBN:
9782940373185 (pbk)
Dewey class:
659.1659.1
Local class:
659.1
Language:
English
BRN:
319762