Marketing research : methodological foundations
Iacobucci, Dawn2010
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This edition includes an increased emphasis on the Internet, with a comparison between Web-based survey techniques and more traditional methods. It also features topics such as data-mining, ethics in the field of market research and current trends for effective decision making.
Main title:
Edition:
10th ed., International ed. / Dawn Iacobucci, Gilbert A. Churchill, Jr.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2010.
Collation:
xx, 604 p. : ill. ; 26 cm. + 1 Internet access card.
Notes:
Previous ed.: 2005.Includes bibliographical references and index.
ISBN:
9780538743778 (pbk)
Dewey class:
658.83658.83
Language:
English
BRN:
276177