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Focus groups : a practical guide for applied research

Krueger, Richard A.2015
Books
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Main title:
Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey.
Edition:
5th edition.
Imprint:
Los Angeles : SAGE, [2015]©2015
Collation:
xx, 252 pages : illustrations (black and white, and colour) ; 24 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781483365244 (spiral-bound :)
Dewey class:
361.61068
Language:
English
BRN:
269965
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