Marketing tourism places
2012
Books
Find it!
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.
Main title:
Marketing tourism places / edited by Gregory Ashworth, Brian Goodall.
Imprint:
London : Routledge, 2014.
Collation:
284 p. ; 25 cm.
Series title:
ISBN:
9781138007659 (pbk)
Dewey class:
338.4791
Language:
English
Subject:
BRN:
269654