Innovation management : effective strategy and implementation
Goffin, Keith2017
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Place reservation for Innovation management : effective strategy and implementation'Innovation Management' provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Main title:
Innovation management : effective strategy and implementation / Keith Goffin and Rick Mitchell.
Author:
Goffin, Keith, authorMitchell, Rick, 1943-, author
Edition:
Third edition / with case studies contributed by John Christiansen [and thirteen others].
Imprint:
London : Palgrave, 2017.
Collation:
xxxi, 413 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: Basingstoke: Palgrave Macmillan, 2010.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781137373434 (pbk. :)
Dewey class:
658.406
Language:
English
BRN:
256765
Find it!
Total copies: 5
Available: 5
Place reservation for Innovation management : effective strategy and implementation