Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P.2007
Books
Find it!
Total copies: 1
Available: 1
Place reservation for Brandsimple : how the best brands keep it simple and succeedIn an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Main title:
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2007.
Collation:
256 p. ; 24 cm.
Notes:
Originally published: 2006.Includes index.
ISBN:
9781403984906 (pbk)1403984905 (pbk)
Dewey class:
658.827
Language:
English
BRN:
2513202
Find it!
Total copies: 1
Available: 1
Place reservation for Brandsimple : how the best brands keep it simple and succeed