Principles of international marketing
Czinkota, Michael R.2010
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'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.
Main title:
Principles of international marketing / Michael Czinkota, Ilkka Ronkainen.
Edition:
9th ed., International ed.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2010.
Collation:
xxviii, 693 p., I-24 p. : ill. ; 28 cm. + 1 Internet access card.
Notes:
Previous ed.: published as International marketing. Mason, Ohio: Thomson/South-Western, 2007.Includes bibliographical references and index.
ISBN:
9781439041376 (pbk)
Dewey class:
658.84658.84
Language:
English
Added title:
BRN:
2482682