Risk
Steeper, Clive2015
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We are all risk takers. In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company). This book seeks to understand risk from the human perspective.
Main title:
Risk / Clive Steeper and Sue Stockdale.
Author:
Imprint:
London : John Murray Learning, 2015.
Collation:
viii, 150 pages : illustrations (black and white) ; 18 cm.
Series title:
Notes:
Includes bibliographical references and index.
ISBN:
9781473602472 (pbk)
Dewey class:
302.12302.12
Local class:
302.12
Language:
English
Subject:
BRN:
245181