Strategic management and business models : a modular approach

Newth, Francine2013

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Summary

A business model is how a company operates and a strategy is how a company competes. When the basis of competition changes because a new model changes the economics in the industry business models need to be adjusted and then the strategy realigned. This book adds a level (to the traditional strategic management process) that is more consistent with current 'real-world' practices in strategic thinking and analysis. It takes the students deeper into the intricacies of what constitutes a business model and how current strategy revolves around it.