Consumer behaviour
Sethna, Zubin2023
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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
Main title:
Author:
Sethna, Zubin, author
Edition:
5th edition / Zubin Sethna.
Imprint:
Los Angeles : SAGE, [2023]©2023
Collation:
xxiii, 584 pages : illustrations (colour) ; 25 cm
Notes:
Previous edition: published as by Zubin Sethna & Jim Blythe. 2019.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781529754056 (pbk. :)
Dewey class:
658.8342
Local class:
658.8342 SET
Language:
English
Added title:
BRN:
2361874