Understanding business in the global economy : A Multi-Level Relationship Approach
Swift, Jonathan S.2017
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Global business relationships have become a vital factor in the drive for competitive advantage. Nations corporations and individuals are increasingly focused on developing international partnerships in order to establish global presence and benefit from enhanced opportunities and mutual global successes. Focusing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management.
Main title:
Understanding business in the global economy : A Multi-Level Relationship Approach / Jonathan S. Swift.
Author:
Imprint:
Palgrave Macmillan, 2017.
Collation:
xiv, 340p. : charts, tables, index ; 24 cm.
ISBN:
9780230241572 (pbk)
Language:
English
BRN:
2263007