Services marketing : managing the service value chain
Bruhn, Manfred2006
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Place reservation for Services marketing : managing the service value chainProviding an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.
Main title:
Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2006.
Collation:
xxvi, 478 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references (p. 449-466) and index.
ISBN:
9780273681571 (pbk)
Dewey class:
658.8
Language:
English
BRN:
2260691
Find it!
Total copies: 1
Available: 1
Place reservation for Services marketing : managing the service value chain