Crossing the chasm
Moore, Geoffrey A., 1946-1999
Books
Find it!
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
Main title:
Crossing the chasm / Geoffrey A. Moore ; foreword by Regis McKenna.
Author:
Edition:
2nd ed.
Imprint:
Oxford : Capstone, 1999.
Collation:
xxi, 211p. : ill. ; 24 cm.
Notes:
Previous ed.: New York: HarperCollins, 1991; Oxford: Capstone, 1998.Includes index.
ISBN:
9781841120638 (pbk)
Dewey class:
658.8
Language:
English
BRN:
2231090