Principles of marketing
Kotler, Philip2017
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Main title:
Author:
Kotler, Philip, authorArmstrong, Gary (Gary M.), authorHarris, Lloyd C., authorPiercy, Nigel, author
Edition:
7th European edition. / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
Imprint:
Harlow, England : Pearson, 2017.
Collation:
xxiii, 675 pages : illustrations (colour) ; 28 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292092898 (pbk. :)
Dewey class:
658.8
Local class:
658.8 KOT
Language:
English
Subject:
BRN:
2222950