Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt2004
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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Main title:
Author:
Imprint:
London : Kogan Page, 2004.
Collation:
vi, 314 p., [8] p. of plates : ill. (some col.), facsims. (chiefly col.), port. ; 24 cm.
Notes:
Includes bibliographical references (p. 309-310) and index.
ISBN:
9780749442576 (hbk)
Dewey class:
658.827658.827
Local class:
658.827
Language:
English
BRN:
212159