Marketing management
Kotler, Philip2016
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This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.
Main title:
Marketing management / Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
Author:
Kotler, Philip, authorKeller, Kevin Lane, 1956-, authorBrady, Mairead, authorGoodman, Malcolm, authorHansen, Torben, 1966-, author
Edition:
3rd edition.
Imprint:
Harlow, England : Pearson, 2016.
Collation:
xxxiv, 942 pages : illustrations (colour) ; 29 cm
Notes:
Previous edition: 2012.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292093239 (hbk)
Dewey class:
658.80094658.8
Language:
English
BRN:
194051