Principles & practice of marketing
Blythe, Jim2014
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With engaging real-life examples from brands such as Netflix and Paypal, this textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
Main title:
Principles & practice of marketing / Jim Blythe.
Author:
Edition:
3rd edition.
Imprint:
Los Angeles : SAGE, [2014]©2014
Collation:
xxvii, 772 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: Andover: South-Western, 2009.Includes bibliographical references and index.
ISBN:
9781446274002 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
BRN:
1819799