Marketing channels : a management view
Rosenbloom, Bert2013
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'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
Main title:
Marketing channels : a management view / Bert Rosenbloom.
Author:
Edition:
8th ed., International ed.
Imprint:
[Mason, Ohio?] : South-Western Cengage Learning, c2013.
Collation:
xxiii, 660 p. : ill. ; 26 cm.
Notes:
Previous ed.: 2004.Includes bibliographical references and index.
ISBN:
9780538477604 (pbk)
Dewey class:
658.84658.87
Language:
English
BRN:
1759398