The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Barry, Pete (Pete S.)2012
Books
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
Main title:
Author:
Edition:
2nd ed., rev. and expanded.
Imprint:
[New York?] : Thames & Hudson, 2012.
Collation:
296 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780500290316 (pbk)
Dewey class:
659.1659.1 BAR
Language:
English
BRN:
1457536