Fashion brands : branding style from Armani to Zara
Tungate, Mark, 1967-2005
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Place reservation for Fashion brands : branding style from Armani to ZaraOnce a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire.
Main title:
Fashion brands : branding style from Armani to Zara / Mark Tungate.
Author:
Imprint:
London : Kogan Page, 2005.
Collation:
ix, 243 p., [16] p. of plates : ill. (chiefly col.), col. ports. ; 25 cm.
Notes:
Includes bibliographical references (p. 231) and index.
ISBN:
9780749442996 (hbk)
Dewey class:
687.0688687.0688
Local class:
687.0688687.0688 TUN
Language:
English
Subject:
BRN:
131769
Find it!
Total copies: 1
Available: 1
Place reservation for Fashion brands : branding style from Armani to Zara