Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert2008
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This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Main title:
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner.
Author:
Edition:
4th ed.
Imprint:
New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2008.
Collation:
736 p. : ill.
Notes:
Previous ed.: Boston, Mass.: McGraw-Hill, 2006.Includes bibliographical references and index.
ISBN:
9780071263436 (pbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
1196419