Creative advertising : ideas and techniques from the world's best campaigns
Pricken, Mario2002
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Creative Advertising unravels the creative processes behind some of the most original & effective campaigns of recent years. Pricken showcases over 200 examples of international advertising from a range of media including books, TV, film & the Internet.
Main title:
Author:
Imprint:
London : Thames & Hudson, 2002.
Collation:
263 p. : ill. (chiefly col.), facsims. (chiefly col.) ; 30 cm.
Notes:
Translated from the German.
ISBN:
9780500510742 (hbk)
Dewey class:
741.67741.67
Language:
EnglishGerman
Added title:
BRN:
104346