E-commerce : business, technology, society
Laudon, Kenneth C., 1944-2017
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In this edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Main title:
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Author:
Laudon, Kenneth C., 1944-, authorTraver, Carol Guercio, author
Edition:
Twelfth edition.Global edition.
Imprint:
Boston : Pearson, [2017]©2017
Collation:
909 pages : illustrations (colour) ; 26 cm
Variant title:
Cover and spine title: E-commerce 2016
Notes:
Previous edition: 2015.Includes Internet access.Text on inside covers.Includes bibliographical references and index.
ISBN:
9781292109961 (pbk)
Dewey class:
658.872658.872
Language:
English
Added title:
BRN:
99868