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Managing high-tech services using a CRM strategy

Blumberg, Donald F.2003
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Main title:
Managing high-tech services using a CRM strategy
Author:
Blumberg, Donald F.
Imprint:
Boca Raton, Fla. ; London : St. Lucie, c2003.
Collation:
xv, 357 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references (p. 347-348) and index.
ISBN:
9781574443462 (hbk)
Dewey class:
658.812
Language:
English
Subject:
Customer services -- ManagementStrategic planningService industries -- ManagementCustomer services -- Technological innovationsBusiness and Management
BRN:
85650
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=85650

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