Marketing high technology services
Sowter, Colin V., 1935-2000
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This volume shows how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. It looks at the implications of becoming market-led, and explains how to use various methods of communication.
Main title:
Marketing high technology services / Colin V. Sowter.
Author:
Edition:
2nd ed.
Imprint:
Aldershot : Gower, 2000.
Collation:
304p. ; 24 cm.
Notes:
Previous ed.: London: McGraw-Hill, 1995.Includes index.
ISBN:
9780566082375 (hbk)
Dewey class:
620.00688
Language:
English
BRN:
85639