Business analytics : a contemporary approach
Jackson, Thomas2018
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This innovative textbook, co-authored by an established academic and a leading practitioner, brings together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions.
Main title:
Business analytics : a contemporary approach / Thomas Jackson, Steven Lockwood.
Author:
Jackson, Thomas, authorLockwood, Steven, author
Imprint:
Basingstoke, Hampshire : Palgrave Macmillan, 2018.
Collation:
169 pages : illustrations (black and white) ; 26 cm
Audience:
Specialized.
ISBN:
9781137610607 (pbk. :)
Dewey class:
658.054
Language:
English
Subject:
BRN:
83999