Foundations of marketing
Pride, William M.2025
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This tenth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalisation, and marketing technology interface.
Main title:
Foundations of marketing / William M. Pride, O.C. Ferrell.
Author:
Pride, William M., authorFerrell, O. C., author
Edition:
Tenth edition.
Imprint:
Mason : South-Western, 2025.
Collation:
624 pages
Notes:
Previous edition: Boston: Cengage, 2022.
Audience:
Specialized.
ISBN:
9798214040950 (pbk. :)
Local class:
658.8 PRI
Language:
English
Subject:
BRN:
7623622