Contemporary marketing
Boone, Louis E.2025
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Enhance your introduction to marketing learning with the best-selling 'Contemporary Marketing'. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals.
Main title:
Contemporary marketing / Louis Boone & David Kurtz.
Author:
Boone, Louis E., authorKurtz, David L., author
Edition:
Twentieth edition.
Imprint:
Mason : South-Western, 2025.
Collation:
432 pages : illustrations
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9798214041100 (pbk. :)
Local class:
658.8 BOO
Language:
English
Subject:
BRN:
7592745