Internet marketing : strategy, implementation and practice
2009
Books
Find it!
Total copies: 4
Available: 4
Place reservation for Internet marketing : strategy, implementation and practiceThis guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Main title:
Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.] ; edited by Dave Chaffey.
Author:
Edition:
4th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2009.
Collation:
xxxi, 702 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780273717409 (pbk)
Dewey class:
658.872658.872
Local class:
658.872 CHA
Language:
English
BRN:
744533
Find it!
Total copies: 4
Available: 4
Place reservation for Internet marketing : strategy, implementation and practice