Jugaad innovation : think frugal, be flexible, generate breakthrough growth
Radjou, Navi2012
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'Jugaad Innovation' argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markerts, jugaad is leading to dramatic growth and how Western companies can adopt jugaad innovation to suceed in our hypercompetitive world.
Main title:
Jugaad innovation : think frugal, be flexible, generate breakthrough growth / Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts.
Imprint:
San Francisco, Calif. : Jossey-Bass, c2012.
Collation:
xi, 275 p. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781118249741 (hbk)
Dewey class:
658.4063658.4063
Language:
English
Subject:
BRN:
743906