New products management
Crawford, C. Merle (Charles Merle), 1924-2011
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Written with a managerial focus, this textbook is useful to the student and practitioner. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view.
Main title:
Edition:
10th ed., International ed. / Merle Crawford, Anthony Di Benedetto.
Imprint:
New York : McGraw-Hill, 2011.
Collation:
xvi, 576 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780071289238 (pbk)
Dewey class:
658.575658.575
Language:
English
BRN:
743056