Public relations for marketing professionals
Haywood, Roger2002
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Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness. Haywood quotes many examples to show his eminently practical public relations for marketing professionals.
Main title:
Public relations for marketing professionals / Roger Haywood ; foreword by Steve Cuthbert.
Author:
Imprint:
Basingstoke : Palgrave, c1998.
Collation:
viii, 227 p. ; 24 cm.
Notes:
Includes bibliographical references (p. 219-220) and index.
ISBN:
9780333684771 (pbk)
Dewey class:
659.296588659.296588659.2
Local class:
659.296588 HAY
Language:
English
BRN:
732494