Introduction to innovation
Smith, David2005
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The author aims to define innovation, identify its main characteristics, and outline the processes that organizations go through to carry out innovation. This is a resource-based text that not only includes mini-cases but also a variety of questions and exercises, each chapter including learning objectives.
Main title:
Introduction to innovation / David Smith.
Author:
Imprint:
Maidenhead : McGraw-Hill Education, 2005.
Collation:
450 p.
ISBN:
9780077108618 (pbk)
Language:
English
Subject:
BRN:
667640