Creating effective marketing communications
Yadin, Daniel L.1994
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Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff. Tips are given on how to create an impact, write headlines, prepare press releases and write for different media.
Main title:
Creating effective marketing communications / Daniel L Yadin.
Author:
Imprint:
London : Kogan Page, 1994.
Collation:
123p.
Series title:
ISBN:
9780749412081 (pbk)
Language:
English
BRN:
654282