Marketing research : an applied approach
Malhotra, Naresh K.2012
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This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Main title:
Edition:
4th ed. / Naresh Malhotra, David Birks, Peter Wills.
Imprint:
Harlow : Pearson, 2012.
Collation:
xxiii, 1037 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2007.Includes bibliographical references and index.
ISBN:
9780273725855 (pbk)
Dewey class:
658.83658.83
Language:
English
BRN:
620641