Customer and business analytics : applied data mining for business decision making using R
Putler, Daniel S.2012
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A practical guide to database marketing, surveys, and other data sources for businesses. Each chapter introduces a method or model and ends with a detailed tutorial that guides students through an analysis of a real case.
Main title:
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.
Imprint:
Boca Raton, Fla. ; London : CRC, c2012.
Collation:
xxvi, 289 p. : ill. ; 26 cm.
Series title:
Notes:
"A Chapman & Hall book."Includes bibliographical references and index.
ISBN:
9781466503960 (hbk)
Dewey class:
658.403028658.40302856312
Language:
English
Subject:
BRN:
620129