Grounded theory : a practical guide for management, business and market researchers
Goulding, Christina2002
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Grounded Theory represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
Main title:
Grounded theory : a practical guide for management, business and market researchers / Christina Goulding.
Author:
Imprint:
London : SAGE, 2002.
Collation:
vii, 186 p. ; 24 cm.
Notes:
Includes bibliographical references (p. 171-181) and index.
ISBN:
9780761966838 (pbk)9780761966821 (hbk)
Dewey class:
300.723
Language:
English
Subject:
BRN:
610656