Essentials of marketing
Brassington, Frances2013
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Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Main title:
Essentials of marketing / Frances Brassington, Stephen Pettitt.
Edition:
3rd ed.
Imprint:
Harlow : Pearson, 2013.
Collation:
xvi, 608 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2007.Includes bibliographical references and index.
ISBN:
9780273727644 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
BRN:
596375