Marketing communications : a European perspective
Pelsmacker, Patrick de, 1957-2010
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Main title:
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Edition:
4th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2010.
Collation:
xxiii, 660 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2007.Includes bibliographical references and index.
ISBN:
9780273721383 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
57531