Brand new justice : how branding places and products can help the developing world
Anholt, Simon2005
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This text sets out a case for global branding as an instrument for forging a reorientation of world economic trends. Through the development and use of strong branding techniques, Anholt argues that lesser developed countries can employ marketing tricks to turn the forces of global markets to their advantage.
Main title:
Author:
Edition:
Rev. ed.
Imprint:
Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.
Collation:
ix, 173 p. ; 24 cm.
Notes:
Previous ed.: 2003.Includes bibliographical references and index.
ISBN:
9780750666008 (pbk)
Dewey class:
658.827658.827
Local class:
658.827
Language:
English
Subject:
BRN:
5288