Tell to win : connect, persuade, and triumph with the hidden power of story
Guber, Peter2012
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From the media mogul whose films have captured more than 50 Academy Award nominations and who has worked as a professor of narrative at UCLA for over 30 years, and drawing on hundreds of interviews with business and entertainment luminaries, this book shows readers how to become masters of 'purposeful storytelling'.
Main title:
Author:
Imprint:
London : Profile, 2012.
Collation:
xv, 255 p. ; 20 cm.
Notes:
Originally published: New York: Crown; London: Profile, 2011.Includes index.
ISBN:
9781846685576 (pbk)
Dewey class:
650.1650.1
Language:
English
BRN:
498661