Business model innovation : concepts, analysis, and cases
Afuah, Allan2014
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Place reservation for Business model innovation : concepts, analysis, and casesAllan Afuah examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.
Main title:
Business model innovation : concepts, analysis, and cases / Allan Afuah.
Author:
Afuah, Allan, author
Imprint:
London : Routledge, 2014.
Collation:
384 pages : illustrations (black and white)
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9780415817400 (pbk. :)
Dewey class:
658.4012
Language:
English
Subject:
BRN:
497786
Find it!
Total copies: 2
Available: 2
Place reservation for Business model innovation : concepts, analysis, and cases