Managerial economics
Hirschey, Mark2022
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This textbook is designed to present aspects of economic theory and analysis that are most relevant to students of business administration in an intuitive calculus-based or non-calculus based format, depending on the preferences of the instructor. The sixteenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem solving approach to enable students to develop the skills required to make informed managerial decisions. The text's unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary. Using economic concepts and tools applied to updated examples of real-world companies and management situations, the text provides a robust approach to the practical application of the academic principles of managerial economics.
Main title:
Author:
Edition:
Sixteenth edition / Mark Hirschey, Eric Bentzen, Carsten Scheibye.
Imprint:
Andover : Cengage Learning, [2022]
Collation:
xiv, 800 pages : illustrations (colour), 1 map ; 26 cm
Notes:
Previous edition: Australia: Cengage, 2019.Formerly CIP. UkIncludes bibliographical references and index.
ISBN:
9781473778955 (paperback)
Local class:
338.5024658 HIR
Language:
English
BRN:
4893889